Serums are highly concentrated skincare products designed to target specific skin concerns. They differ from other products like moisturizers in terms of their formulation and purpose, often containing potent active ingredients in a lightweight, easily absorbed form.

Serums offer a range of benefits, including deep hydration, anti-aging properties, and the ability to address specific skin issues such as hyperpigmentation, fine lines, or acne. Their lightweight consistency allows for better penetration of active ingredients into the skin.

Serums are typically applied after cleansing and before moisturising. Depending on the specific serum, it may be used in the morning or evening. It's important to follow the product instructions and use sunscreen during the day if the serum contains ingredients that increase sensitivity to sunlight.

Yes, many serums are formulated to suit various skin types, including oily, dry, sensitive, and combination skin. However, it's crucial to choose a serum that addresses your specific skin concerns and to patch-test new products, especially if you have sensitive skin.

Serums often contain active ingredients such as hyaluronic acid for hydration, vitamin C for brightening and antioxidant protection, retinol for anti-aging, and niacinamide for addressing issues like redness and uneven skin tone. Understanding these ingredients can help individuals choose serums that align with their skincare goals.